Superplastic
Creative Director, Content
Apr 2024 - Jul 2025
From April 2024 to July 2025, I had the pleasure of bringing my creative expertise to Superplastic, the globally recognized entertainment brand behind collectible designer toys and original characters like Guggimon, Janky, and friends.
I joined as an editor for the short-form animation team but quickly expanded my role—bridging the gap between writers and animators by taking on storyboarding and directing responsibilities. When the company relocated from Vermont to Los Angeles, I stepped into art direction across both animation and product.
Not long after, following the departure of the CCO, I was asked to step up as Creative Director of Content, leading creative direction across all three content verticals: Animation, Toys & Product, and Experiential.
Animation
At Superplastic, I directed, storyboarded, and edited 57+ animated short that collectively reached 111M+ view across Superplastic's TikTok, Instagram, and Youtube accounts.
These projects were made possible through close collaboration with our in-house writers, animators, and the incredible external animation team at Cosmos. Together, we not only carried forward the legacy of Superplastic’s beloved animal-fluid characters but also expanded the universe with new characters and storylines.
These projects were made possible through close collaboration with our in-house writers, animators, and the incredible external animation team at Cosmos. Together, we not only carried forward the legacy of Superplastic’s beloved animal-fluid characters but also expanded the universe with new characters and storylines.
And behind the scenes, we developed a strong slate of long-form show concepts, laying the foundation for the next evolution of Superplastic’s animated universe.
TOYS + PRODUCT
I contributed to 11+ product launch campaigns and spearheaded the creative side of the “End of Toys” sale, which generated over $800k in revenue over just five days.
That campaign also required a complete Shopify site overhaul on an extremely tight timeline—a challenge I tackled head-on, with the vibe coding assistance of ChatGPT.
ExperienTial
I helped lead creative for Superplastic’s first real-world activation, “Project Dopeameme,” at Area15 in Las Vegas—bringing the brand’s wild, digital universe into a fully immersive, physical experience for the first time.
Live audiences, tight timelines, and multiple creative disciplines colliding meant we needed a single source of truth. I introduced Figma to unify designers, marketers, and production teams, streamlining collaboration so we could move fast and stay creatively aligned.